Vicki Amalfitano is nationally recognized as a leader in healthcare strategy and marketing. She has worked for 25+ years as a chief marketing and planning officer for large academic medical enterprises, physician organizations, community hospitals and additional health and human services organizations, most recently at Brigham and Women's Hospital in Boston.  She has led teams that have won national awards for integrated marketing programs, traditional and social media websties, new media campaigns and professional services marketing.

Vicki has led large, multidisciplinary strategic marketing initiatives in complex health enterprises that have successfully built brand and business. These initiatives have included brand development, new service, program and facility launches, strategic business unit marketing and go-to-market engagements for mergers, acquisitions and affiliations.

In addition, Vicki is an active educator and mentor. Currently an instructor in marketing at the Harvard T.H. Chan School of Public Health, Vicki has also been on the MBA faculty at Babson College, a guest lecturer at Boston University, Simmons College among others, and a frequent presenter at national marketing and strategy organizations.